hometown BRand identity
For this project, we were tasked with creating a hometown identity logo and system of graphics for branding and signage around the city. I gathered research and information to build this project by sending surveys to my
family and friends from Cedar Falls to get a clearer and broader picture of what my town represents.
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For this Cedar Falls logo, I was sketching some ideas and realized the letters ‘c’ and ‘f’ put together and tilted a bit, make the shape of an ampersand. I wanted to continue with that idea since the ampersand, "connector of words", is a great literal and figurative symbol of community and togetherness, which are traits I feel that Cedar Falls possess. I loved this meaning, so I carried the theme through the rest of my project, adding the logo to lots of signage and designing more elements based on symbols to include in other areas.
My goal for this project was to create a successful identity / system that would enhance the town, by showing Cedar Falls' personality and values through clever and bold design strategies. I also wanted to improve upon and challenge my environmental graphic skills throughout this process, as making signage for ones hometown feels quite personal.
Process
FInal presentation
