Surf event graphics
For this project, we were asked to design a logo, poster, signage, and merchandise for an event of our choice. During a family trip to Southern California while I was in high school,
I saw a surf competition and that is where my love for surfing and its culture formed, so I decided to do a surf competition for my event.
I had a very specific image in my mind of what I wanted this project to look like, so pushing myself to make it the way I envisioned was a continual challenge, but a good one at that. Whether this was adding texture to my illustrations, hand-drawing my font, or using cobalt blue as my main color, I stuck to what my mind was wanting me to create, even if it took longer.
My goal for this project was to create a clean, new surf company logo that would “sponsor” the surfing competition I was designing the poster, signage, and merchandise for. I ended up naming the surf company - Right Point Surf Co. based on the surfing term “right point”.
My design solution for this project was to create a distinctive logo, as well as illustrations that were a mix of retro, to play on surf culture's golden age, and modern, to keep signage and merchandise current. I wanted every piece designed to have a laid-back, playful style that was cohesive, yet could stand alone individually as well.
process
FInal presentation
